The Crux of The Story…
… is produced in partnership with the School of Journalism and Mass Communications's Kennedy Greenhouse Studio at the University of South Carolina. Hosted by Mike Fernandez, SVP & Chief Communications Officer at Enbridge, tackles relevant and controversial topics in the field of communications that are shaping business, politics, and our lives.
Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding or move an audience - or even a nation - to action.
Available on SoundCloud, Spotify, and Apple Podcasts.
Meet Your Hosts
Mike Fernandez
Mike Fernandez has counseled CEOs and boards for America’s largest companies (including the world’s largest privately-held company, Cargill) for more than 20 years as a chief communications officer (CCO), and has led two significant public relations firms in the U.S. (Burson and LLYC).
He is sought for his advice and counsel in crisis and reputation management, corporate marketing, government relations, sustainability, and stakeholder engagement.
He was the first U.S.-born Latino to serve as the CCO of a Fortune 100 company and is the youngest to ever serve as a U.S. Senate press secretary.
He is the SVP and Chief Communications Officer of Enbridge. Fernandez oversees a team of more than 150 professionals across North America.
Gary Sheffer
From The Crux of the Story ‘s beginning in 2019 until the spring of 2024, the podcast was hosted by Mike and the incomparable Gary Sheffer while they were both professors at Boston University’s College of Communication.
After working as a journalist and as press secretary to a New York governor, Gary would serve as chief communications officer at GE for 13 years.
Known for his expertise in helping organizations navigate crises and complex issues, Gary today provides strategic communications counsel to clients and lectures at his Alma Mater, Siena College.