E71: Do Sports Sponsorships Pay Off?

Written By Mike Cybulski

Have the Olympic Games become too controversial for corporate sponsors? Do Super Bowl ads pay off? And what is Karate Combat?

On this 71st episode of The Crux we get answers to these questions from Michael Hargrave, president of Discover Sports & Entertainment, who has guided big brands such as Anheuser-Busch to Bank of America through sports sponsorships and events.

Tune in to hear his insights on how brands navigate around the politicization of the Olympics, the rationalization behind Super Bowl ads, and the future of sports marketing.

 
Mike Cybulski
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E70: Peter Goodman's "Davos Men": Modern-Day Predators