E72: Maneuvering a $69B M(icrosoft) & A(ctivision Blizzard) deal with CCO Helaine Klasky

The biggest acquisition deal ever in the tech and gaming world between Microsoft and Activision Blizzard. How do comms professionals navigate big M&A deals? What cultural issues do you prepare for? And what is SoundExchange?

On this 72nd episode of The Crux, we welcome Helaine Klasky, the CCO of Activision Blizzard, who has quite a model communicator’s resume. She has worked at the highest levels of government, business, entertainment, and education.

Tune in to hear her insights on the topic and why didn’t Gary work for Helaine?